JEFFERSON CITY, Mo. (March 16, 2026) – For more than a century, the Missouri Golf Association has worked to promote and protect the game of golf throughout the Show-Me State. As the game has evolved, so too has the organization, continually adapting to better serve golfers across Missouri.
Now, after more than 120 years serving golfers across the state, the organization is taking the next step forward. The Missouri Golf Association is introducing a refreshed brand that honors its legacy while looking toward the future of the game in Missouri.
Focused on inclusivity and the growth of the game in the Show-Me State, the rebrand starts with the subtle but meaningful name change from “Missouri Golf Association” to “Missouri Golf.” While the name is changing, the organization’s mission and commitment to serving golfers across Missouri remain the same.
The change reflects a simple idea: every golfer in Missouri has a place in the game and within Missouri Golf.
Simply put, Missouri Golf represents the game for everyone who loves to play it in the Show-Me State.
“This rebrand is about making sure every golfer in Missouri knows they have a place in the game and within our organization,” said Missouri Golf Executive Director Scott Hovis. “While the name is evolving, our commitment to honoring the history of amateur golf in Missouri remains just as strong.”
The result is a new look that will be recognized by golfers competing in the state’s top amateur championships as well as those enjoying a casual round with friends and family.
Missouri Golf Focused
The new Missouri Golf brand is fully focused on the game of golf in the Show-Me State — past, present and future.
Golf Club Integration
At the center of the branding, a golf club appears at the tail end of the signature “M” in Missouri Golf — a defining symbol of the game that brings golfers together.
A Mark for Legacy
The year 1905, when the Missouri Golf Association was founded, is integrated into the new branding, honoring more than a century of amateur golf in Missouri.
The Font
As a key element of the design, the smooth, flowing font was chosen as a connection to the landmark rivers that flow throughout the state of Missouri.
The Colors
Navy was chosen as the core color of the brand, connecting Missouri Golf to the national governing body of golf, the USGA. Missouri Red is used as the secondary color, representing pride in the state’s own unique color.
To bring the vision to life, Missouri Golf partnered with Missouri-based company Marks Media Group, which helped incorporate history, state pride and modern elements into the visual marks. With experience designing for Missouri-based companies with rich histories and visions for growth, Marks Media approached the project with a vision for the future and an understanding of the history of the Missouri Golf Association.
By creating a brand that welcomes all, Missouri Golf aims to continue growing the game in the Show-Me State.
This rebrand represents the next step in that journey — building a future where every golfer in Missouri feels connected to the game and the organization that supports it.
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About Missouri Golf
Missouri Golf serves as a leader in promoting and supporting amateur golf across the state of Missouri. Founded in 1905, the organization is dedicated to growing and protecting the game through championship competitions, handicapping services, course rating, junior golf programs and educational initiatives.
Missouri Golf serves thousands of golfers across the state and is committed to ensuring that the game remains accessible, enjoyable and thriving for generations to come.
For more information, visit mogolf.org.
Media Contact
Chris Ebbesmeyer
Director of Communications and Membership
